Practice enhances communication effectiveness

Posted by: KSG-admin Post Date: November 16, 2020

Practice enhances communication effectiveness

By Douglas Mochama

The ability to communicate effectively is cultivated through adequate preparation, practice and persistence. It is by remaining consistent and yearning for improvement that officers are able to enhance proficiency in both writing and speaking.

Baringo Campus Director Dr. Solomon Letangule admits that he detests whenever he comes across officers who are not able to properly ask for what they need due to communication barriers.

“You were not born knowing how to write and speak, but, in the process of growing up, you have certainly learned how to communicate your thoughts better. This can be raised a notch higher through a greater desire to perfect the art of passing information,” says Dr. Letangule.

He challenged his team to focus on improving their writing as well as presentation skills to be better communicators.

“Words, tone of voice and the format of documents presented can help one to judge the language proficiency of an officer,” says Dr. Letangule.

His advice is reinforced by Jasmine Roberts, a strategic communication lecturer in the School of Communication at Ohio State University.

Jasmine, who teaches classes in public communication campaigns, writing for strategic communication, persuasion communication, as well as public speaking inspires the crafting of communication with the audience in mind. She has a pedagogical interest in projectled learning and global education.

In her book entitled Writing for Strategic Communication Industries, Jasmine encourages readers to adopt an intentional message writing strategy that has realistic communication goals for what the organization intends to achieve.

According to her, the right message should adhere to a number of conventional values including accuracy where information should be from reliable sources. It should also be subjected to fact-checking to minimize inaccuracy.

The aspect of compelling illustrates meaningful information that elicits a positive reaction and relevance where the authors should balance what they need to communicate with what the audience needs to know.

Jasmine argues that the right message should be memorable ensuring messages that are easy to recall. She roots for avoidance of long, run-on sentences.

Instead, the message should be tailored. She is convinced that this is critical to communicate effectively with different audiences by adapting the language and depth of information.

Finally Jasmine singles out comprehensiveness as a critical element in messaging for one to address information needs without the risk of filling gaps with rumours.